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Social Media Challenges in this Technologically Advanced Era

June 19, 2012

Social media is one of the most powerful tools to reach people anytime anywhere.  No matter how exciting it is, it does have challenges in it. Although it’s not impossible to overcome those challenges, but an individual requires focus and the right strategy to apply.

No doubt that social media in this technologically advanced era is very effective in pulling the audience towards your business but only, if it is used correctly and effectively. Once the business understands the pros and cons of social media and uses it in the manner that your weakness becomes your opportunities it will for sure, takes you to the pinnacle of success. By having a complete understanding of your business in the form of opportunities, will help focusing on areas which have been missed out due to any reason. This is also known as SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). New tools and techniques are being developed within no span of time and to keep updated one needs to be vigilant about all these advancements.

There are some of the challenges which need to be encountered at an earlier stage. One should keep in mind that social media is not an easy way to achieve success and requires great amount of zeal, dedication and effort. Below are some of the challenges listed,

1.      Privacy:

Every individual’s privacy is important, no matter what; one should respect the privacy rights of others in online communications. If you are unable to adhere to this basic principle of respecting others privacy you cannot take your business very far, because people will not trust you. Hence privacy is linked to security, which is very important for online interactions.

2.      Transparency:

Due to the endless reach of social media it is important to be transparent because there is no single person with whom you cannot interact, despite of his/ her location. This type of vast exposure is not free from risks, therefore one needs to be cautious in taking every step. But if you are promising the visitors confidentiality, then it provides an opportunity to be on top of the industry when comparison is made. If we are talking about the global exposure then we might come across different types of cultures, religions and geographical boundaries, which requires a universal language to be developed, because if there is no common language then there will be communication loopholes.

3.      Integration:

It is important to integrate the social media with the main business because integrating the social aspect with the way companies are doing businesses has a great impact on the success rate.

4.      Long lasting Relationships:

Relationship needs to be developed. Communication plays an important role in building long lasting and profitable relationships. Having faith and trust also plays an important role. When the visitor has confidence on your site then, he/ she will definitely make the purchase.

Everyone needs some time to get use to of it. But once successful can overcome all the challenges. One needs to be monitoring the processes on a regular basis. It requires full devotion and dedication with creative ideas for grabbing the visitor’s attention and breaking the clutter out. Keep it in mind that this will not immediately bring the desired outcome but will eventually leads toward that path.

update: 2012/06/19
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