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How to Buy Premium Domain Names and Drive More Traffic to Your Website

May 5, 2011

Selecting a premium domain name is a simple process and ultimately one of the most important steps to take when starting out your business. To get started remember this: With as little as pennies, you can find a premium domain name that may sky high your chances of being found on the internet. A premium domain name can create a high search engine ranking, and as a result you could develop an instant source of online marketing for your business.

The first step in finding a domain name is to identify the major keywords (try not to use more than 2) that will describe the core of your business. For instance, this name describes the core of the business and it’s easy to remember.

The next step is to look for expired (deleted) domain names. According to, names drop at 2 pm Eastern Time everyday and the drop continues for one and a half to two hours. Also, “domain tasters” test the domain names for traffic and release them within a five day grace period. For as little as pennies, by registering and entering specific keywords, will search and identify domain names that will be sending to you on hourly basis. This is one technique and you may get lucky and find a premium domain name for your business for very little money. Otherwise, you have to spend a lot more.

But is it worth it to find and bid on more popular names that drive more business to your site? YES. Keep in mind, that the better names are likely to be taken and more expensive. Depending on how your negotiation skills are, start your bid low (usually $200) and be prepared to go higher. Some premium domain names may be auctioned as high as millions on sites like Again, if you have great negotiation skills, it’s better to buy directly from the seller. Some sellers are not aware how much they are worth and you may end up with a great premium domain name for much less. Or you may choose to find a name on marketplace sites such as,, and etc.

Before you make your purchase, remember there are also pitfalls in buying expired domain names. Do your homework and find out about the domain name before purchasing. Some domain names might have prior associations with violence, pornography or hate sites. Check with to make sure the used name does not have any negative links like the ones mentioned above coming into it. There are also some blacklisted names that you need to be aware of. Check to see if the site or its associated IP address has been blacklisted.

A premium domain name will make a huge difference in today’s highly competitive online market. If you are looking to create a successful online business or improve an existing one, it is crucial to take the time and plan how to choose a domain name that will drive traffic to your business.

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