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How to Drive Traffic to Your Website using Squidoo Lens

May 5, 2011

There has never been a better time to join what millions of business owners, bloggers and ordinary consumers have been using to get their message published and heard louder than ever. Squidoo is a community website that allows users to create pages called lenses, for subjects of various interests. Squidoo is the top 500 most visited site in the world and in the top 300 most viewed in the United States. Squidoo grew 91% in 2008, and had 900,000 hand built lenses as of February 1st, 2009.

The users who create lenses are called” lensmasters”. A lensmaster can be anyone with an interest in a specific subject; they do not have to be experts. Anyone who is knowledgeable about a specific topic of interest can be a lensmaster. Squidoo contains lenses on 22 different topics, including Health & Medicine, Food & Cooking and Businesses.

You can now easily create multimedia pages without learning HTML. Multiple lenses about various topics related to your business can be created fast. These lenses will often achieve popularity due to their associations with thousands of other Squidoo pages.

Squidoo is gaining popularity very fast with popular search engines. One of the popular search engines that love informative, keyword rich content is Google. Google is known to really love Squidoo and it generally boosts traffic to sites marketed through Squidoo.

Squidoo can boost traffic to your site by following some simple steps:

Do a proper keyword search: if the keywords you are interested in are taken, no problem, they can easily be sold or transferred. Even fully developed lenses can be had for the right price. Buying a lens that is already generating traffic will save you a lot of the work.

Set up a lens following the proper instructions: this takes about 10-15 minutes depending on the subject matter. If you are a business with not a lot of time or enough resources, you can get help from online services that will set up effective multi-lenses for you. These services don’t cost much and can generate a lot of traffic to your site fast.

Create anchor text around your main keywords and publish it at the end of your lenses: you can create 1-3 anchor texts around your main keywords used in your content.

Ping and social bookmark your lenses: do this immediately to get indexed quickly in Google.

If done correctly, you will see how Squidoo can drive highly targeted traffic to your site fast. Business website owners who saw the value of Squidoo early on are already reaping the traffic rewards. However, it’s not too late to jump on board and market your site for there is room for plenty of keywords to create Squidoo accounts.

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