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How social media monitoring can help protect your online reputation.

August 9, 2011

Social media can either make you or break you, and a lot of people are feeling the hard effects of the negative impact social media may have on their personal or professional lives. It’s unbelievable the type of information you can get these days about people and companies online. It doesn’t take more than a few minutes to spread a negative remark among thousands of people in social media networks these days. Just look at how fast the Facebook founder Mark Zuckerberg spread personal information about his Harvard schoolmates online and found so many audiences and followers for it. That’s just exactly what the problem is: there is a large “massive” online audience that is interested and waiting to interact with their friends to tell them about latest gossip or news. Remember, there is probably a conversation about you, your company or brand going on right now! Some businesses fail to listen in on what is being said about them, their product and service. A bad review may cause loss of a few potential customers. Over time, bad reviews can lead into thousands of customers lost opportunities. But how do you monitor such a vast space with so many social networks talking at the same time? The short answer is social media monitoring tools. has developed a revolutionary online tool that allows companies to simply input their domain name or brand and receive an instant listing of online conversations about them on more than 80 social networks. This important information may help you control your online reputation by enabling you to discover and remedy issues before they snowball into major problems. An effective form of rapport and communication will develop that will help you build long-term relationships with your customers. Zero 360 Marketing social media monitoring will be able to tap into conversations on a number of social media platforms including Facebook, Twitter, YouTube, other social networks, blogs, micro-blogs, news feeds, articles and review boards. A good online reputation will also help your ranking in the long term. Search engines continue to monitor social comments and content about a site and give higher placement to sites with lots of customer reviews. Unlike other social media monitoring tools, Zero 360 Marketing social media monitoring and insights platform assigns a sentiment score to each comment and article. For popular brands and companies, looking though thousands of comments may not be practical at all times. The sentiment score allows brand managers to quickly zero in on the comments that are important to them. This will help companies get actionable results from the social monitoring tools and ultimately help serve their clients better. In this day and age of daily advancements in technology, as a smart business owner, you really don’t have a choice even if you don’t have a desire to be involved with social media for your business. It is critical to keep up with your customers and your competition by getting involved and gaining an edge over your competition. It is utterly important to have an effective and assertive social media marketing plan that helps build a solid brand, create compelling offers and build your business around your customers.

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