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So, the time has come for your company to build a social media presence. Great! Here are the initial steps to follow.

June 19, 2012

You have probably caught wind that internet sales are growing exponentially and a good portion of the sales are coming from social media sites. This year alone it is estimated that half of the 5 billion dollars that will be spent online is coming from the U.S. alone.  No company can afford to stay away from this growing trend without it affecting its bottom line. So here are some initial steps to deciding what to do.

  1. Find time to devote to understanding the online social landscape of social media starting with Facebook and Twitter.
  2. Decide where your company needs to position a smart social strategy linking your brand to your chosen audience. Make sure it’s authentic, phony campaigns are detected quickly and penalized by search engines.
  3. Determine whether you are going to build your brand presence through engagement campaigns or sales campaigns.  Look for tools on Facebook Commerce (F-Commerce) or other Social Commerce (S-Commerce) platforms.

Wherever you decide to build your brand image, you would be better served to hire a reputable company to build, engage, monitor your social media marketing campaign and manage your social media profiles. There are companies that can do this for a reasonable price.  It is well worth it as it will allow you to focus on growing your business.  First impressions count so make sure you create a memorable and unique page on Facebook and Twitter using words you that mean something to your viewer. Do not just copy and paste your website content.  Social media requires social and sharable content that is relevant to the particular platform.

If you choose not to hire a professional, there are many good books written on the topic to help you get started. Lastly, make sure to assign this role to someone in your organization well suited to the requirements necessary and be aware of the time consideration.

To read more on the subject, click on the link for a step by step plan to social branding.

update: 2011/06/21 | Social Media Marketing
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